Rigoberto Tiglao disagrees with the decision of the U.P. Board of Regents to name the College of Business Administration after Cesar Virata, Finance Secretary (and Minister during the short-lived Parliament) in the Marcos Cabinet. Mr. Tiglao asserts that the practice of naming business schools is anchored on hefty donations made by the person it is named after, and cites American practice and the cases of local business tycoons Gokongwei (Ateneo’s John Gokongwei School of Management) and Del Rosario (De La Salle’s Ramon V. del Rosario College of Business). Meanwhile, Mr. Virata has donated nothing to the U.P. College of Business Administration.
There is the very practical reason why naming UP’s business school after Virata is a big mistake, for which future generations of its faculty and students will suffer for. It means that it cannot hope that a Filipino magnate or group of magnates would in the future donate huge sums to it in exchange for the honor of the school to be named after him or them. [Manila Times]
Much as I disagree with the choice of Virata, I don’t see anything inherently wrong in naming an institution in honor of a deserving person EVEN IF such person did not donate anything.
In fact, it is more stupid to name anything — whether a Reading Room, a library, a college or a building — simply because of money. There is simply no honor in that.